What is Bigdata analytics
Bigdata analytics is the process of examining large data sets to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information
Big data analytics examines not only structured information like purchase histories, customer relationship management (CRM) data and intelligence from industry but unstructured data including social media feeds, blogs, tweets, videos, and other sources. This structured as well as unstructured data is the basis of competition to enhance productivity. Big Data for businesses is helping organizations in planning and taking right decisions based on information gathered from different sources.